Innovation in and
through sport

Innovation
in and
through sport

Our purpose is to empower sports professionals, athletes, and organiSations by collectivly fostering innovation.

Our purpose is to empower sports professionals, athletes, and organiSations by collectivly fostering innovation.

Our purpose is to empower sports professionals, athletes, and organiSations by collectivly fostering innovation.

Our Vision is to create meaningful impact in sports innovation locally, fostering advancements that resonate globally through our commitment to sustainability, innovation, and collaboration.

Digital Campus on
Sports Innovation

Digital Campus on
Sports Innovation

Digital Campus on
Sports Innovation

SPORTERA is our online training platform dedicated to sports professionals seeking to enhance their skills in innovation and technology-oriented sports entrepreneurship. We offer a range of FREE training modules designed to develop future skills and competencies for coaches, sports managers, club managers, and athletes.

SPORTERA is our online training platform dedicated to sports professionals seeking to enhance their skills in innovation and technology-oriented sports entrepreneurship. We offer a range of FREE training modules designed to develop future skills and competencies for coaches, sports managers, club managers, and athletes.

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Available Modules

Sports Entrepreneurship Bootcamp

Sports Entrepreneurship Bootcamp

Sports Entrepreneurship Bootcamp

Athletes as Entrepreneurs

Athletes as Investors

Wearables for Coaches

AI in Sport and more…

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Key Benefits

Flexible Learning

Expert Insights

Networking Opportunities

Career Advancement

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AI Transformation in the Sports Industry

We target the current gap in artificial intelligence (AI) competencies within the sports industry workforce. Our focus is on updating training curricula in higher education and vocational training to include relevant AI skills. We aim to foster industry-academia collaboration on AI in sports, develop work-based learning opportunities, and build resilience to technological changes among professionals.

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AI Transformation in the Sports Industry

We target the current gap in artificial intelligence (AI) competencies within the sports industry workforce.

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Our Goals

Curriculum Development

Industry-Academia Collaboration

Work-Based Learning

Professional Resilience

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Key Benefits

Stay Ahead

Enhance Competitiveness

Innovate Practices

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Cogni Lab

Cogni Lab

Cogni Lab is our specialised service focused on enhancing the mental performance of athletes. Using virtual reality (VR) technologies and wearable tech, we conduct neuroscience-oriented cognitive and socio-emotional assessments. Based on these assessments, we develop personalised mental performance programs.

Cogni Lab is our specialised service focused on enhancing the mental performance of athletes. Using virtual reality (VR) technologies and wearable tech, we conduct neuroscience-oriented cognitive and socio-emotional assessments. Based on these assessments, we develop personalised mental performance programs.

Our Approach

Assessments

Assessments

Assessments

Personalised Programs

Technology Integration

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Key Benefits

Optimise Performance

Holistic Development

Innovative Techniques

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Dual Careers Support for Elite Athletes

We recognise the challenges athletes face in balancing sports with education and career development. Our Dual Careers Support focuses on projects and programs that support athletes' education and employment careers. We aim to develop future skills, technology, and innovation skills, providing the resources and tools needed to sustain dual careers.

Dual Careers Support for Elite Athletes

We aim to develop future skills, technology, and innovation skills, providing the resources and tools needed to sustain dual careers.

Our Initiatives

Career Planning

Career Planning

Sports Entrepreneurship Bootcamp

Skill Development

Resource Provision

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Key Benefits

Sustainable Futures

Skill Diversification

Support Network

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We believe in the power of collective consciousness.

We believe in the power of collective consciousness.