Students can now practice tennis in a virtual stadium with VR Tennis, combining real physical activity with immersive digital training.
We are happy to announce a new partnership with VTEC VR Tennis, an innovative virtual reality tennis training program. Collective Innovation, the Oslo-based purpose-drive organisation, has signed a license agreement with VTEC VR Tennis, the global license holder of the “VTEC powered by Tennis Esports” program, to introduce this cutting-edge solution in Norway and Nordic Region. The partnership aims to integrate immersive coaching experiences into local schools and sports clubs, making tennis training more engaging, accessible, and fun for young people.
A New Era of Tennis Training in VR
VTEC VR Tennis (short for Virtual Tennis Esports Centers) is a state-of-the-art virtual reality training platform powered by Tennis Esports. It offers schools and clubs a unique way to coach and inspire the next generation of players through VR technology. Using VR headsets and motion-tracked controllers, students can learn tennis skills in a 360° virtual environment that mimics real gameplay. This means kids and teens get to swing, serve, and compete on virtual courts, combining physical exercise with the excitement of a video game. The result is an immersive coaching experience that keeps learners engaged while teaching them real tennis techniques and strategies.

Innovative Features of the VTEC Program
The VTEC powered by Tennis Esports program comes packed with features that bridge the gap between traditional sports training and digital innovation. Key features include:
Learning Management System (LMS): A full online platform for coaches and teachers to access lesson plans, track progress, and manage training modules. New learning content is added regularly to keep the curriculum fresh and in line with educational standards.
Weekly Training Modules: Structured weekly lessons and drills are provided for trainers to implement, ensuring consistent development of players’ skills over time. Each module blends physical tennis practice with virtual gameplay, reinforcing techniques through repetition and fun challenges.
Metaverse Integration: A dedicated VR metaverse environment connects participants in a shared virtual space. Students can step into a virtual tennis club, interact with peers or even guest coaches, and feel part of a broader community beyond their physical location.
VR Competitions and Tournaments: The program hosts multiple virtual tennis tournaments each year. At least three major VR competitions are organized annually, and winners even earn the chance to compete in the Virtual Australian Open – a virtual tournament paralleling the real Australian Open. This gives schools a shot at having their students play on tennis’s biggest stage (albeit virtual) and adds a thrilling competitive element to the training.
These features are powered by the realism of the Tennis Esports platform, which delivers lifelike ball physics and responsive gameplay. Players not only have a blast in VR matches, but also hone real-world skills – from footwork and racket swings to understanding game strategy – that can translate to the physical tennis court.
Bringing VR Tennis to Norway
With this partnership, COLIN will roll out VTEC VR Tennis across Norway and Nordic region to introduce VR tennis training in these countries. “We see tremendous potential in using VR to enhance sports education,” says Håkon Ege, the legal representative of Collective Innovation. “By bringing VTEC to local schools and clubs, we align with STEAM education goals and promote healthy physical activity in a high-tech way.”
The initiative is closely tied to STEAM (Science, Technology, Engineering, Arts, Mathematics) education principles. Through VTEC, students engage with technology (VR systems, data analytics) and science (sports physiology, physics of ball movement) while learning tennis. For example, the program’s lesson plans integrate STEM learning by teaching students to collect, visualize, and interpret tennis data from their sessions. At the same time, it incorporates creative and collaborative aspects – organizing virtual tournaments can spark creativity and teamwork, and even elements of arts (like design and media for event marketing). This holistic approach fits well with modern STEAM curriculums, offering a blend of physical education, interactive technology, and academic enrichment.
VTEC VR Tennis emphasizes inclusion and youth engagement – children of all skill levels can don VR headsets and enjoy tennis training in a safe, virtual environment.
Importantly, the VR tennis experience remains highly active and physical. Players must swing their arms, move their feet, and react quickly to virtual ball movement, which means they are getting exercise throughout the session. This helps combat sedentary lifestyles by getting kids up and moving, even within a classroom or indoor space. Collective Innovation aims to use VTEC to encourage more youth participation in sports, especially for those who might not have access to tennis courts or traditional coaching. Lowering barriers – no need for large physical spaces or expensive equipment – VR tennis can involve a wider range of participants. Schools and clubs in Norway and Nordic region can use the program to engage students who love video games in real physical training, or to add an exciting new module to their sports curriculum.

Interactive, High-Tech Sports Experiences for All
This partnership opens up new avenues for interactive, high-tech sports experiences that combine the best of both worlds: the physical benefits of sports and the immersive engagement of digital technology. Virtual reality tennis represents a new era of sports training. Young players can rally on a virtual center court, complete with cheering crowds and realistic environments, while under the guidance of an instructor who monitors their progress through the LMS. Coaches can analyze a player’s swing data and give instant feedback, or set up a friendly inter-school VR tournament regardless of location. The metaverse aspect means a school in Oslo could virtually play against a school in Sydney, fostering international connections and friendly competition in a safe online setting.
For the general public and potential partners, this collaboration showcases how technology can amplify traditional activities. It’s not about replacing real tennis, but rather augmenting sports education with tools that resonate with today’s digital-native youth. “By merging esports with physical sports, we’re creating an inclusive experience that speaks to kids on a level they enjoy,” explains the Collective Innovation team. Students who might be less inclined to join conventional sports may find their passion through a VR tennis game, and eventually transition to real-life tennis or other physical activities with more confidence.
The Collective Innovation and VTEC VR Tennis partnership is a shining example of how innovation can drive community impact. It reflects a broader commitment to embrace emerging technologies in education and recreation. As this program rolls out, expect to hear success stories of students mastering tennis serves in virtual class, clubs hosting VR tennis leagues, and perhaps even local champions heading to the Virtual Australian Open finals!
Contact us to bring VR Tennis to your school or club!
hi@collectiveinnovation.no