Insights from Global Sports Innovation Summit 2024 in Madrid

Insights from Global Sports Innovation Summit 2024 in Madrid

Madrid, October 11, 2024 - Our Advisor to the CEO., Kazim Sari, participated in the Global Sports Innovation Summit 2024 held in Madrid on October 10-11. The summit gathered industry leaders, innovators, and professionals to discuss the latest trends and advancements in sports technology and innovation.

Engaging with Global Leaders

Sari had the opportunity to engage with key figures in the sports innovation sector, including:

  • Peggy Tng, APAC Lead at GSIC powered by Microsoft

  • Iris Cordoba, Managing Director of GSIC

  • Sebastián Lancestremère, Worldwide Strategic Partnerships Director at Microsoft

  • Claire Ritchie, EVP International at rEvolution

Discussions revolved around potential collaborations, with an emphasis on bringing GSIC events to Oslo to explore market opportunities and foster innovation in the Nordic region.

Women's Mentorship Program

During a networking breakfast, the conversation highlighted GSIC's Women's Mentorship Program. Recognising COLIN's commitment to empowering women through innovation and education, our advisor shared insights about COLIN's completed projects focused on developing professional innovations for women. This exchange opened doors for future collaboration to expand and enhance mentorship programs.

Summit Highlights and Insights

The summit featured insightful presentations and panels on various topics:

  • Smart Stadiums and Connected Venues: Innovations in venue operations, security, and fan engagement were discussed by experts like Sam Jackman from Shared Access and Steve Nott-Macaire from Fortress GB. K.Sari noted the impressive advancements in stadium connectivity and fan experience enhancement.

  • AI and Big Data in Event Management: The impact of emerging technologies on event operations was a key focus, with insights from Sandro Batista of Virtual Venue, who shared experiences from the UEFA Champions League in Istanbul.

  • Next-Gen Sponsorship: Strategies for integrating technology into sports sponsorship were presented, featuring Claire Ritchie from rEvolution. Discussions emphasised the importance of technological innovation in enhancing sponsorship value.

  • Using Technology for the Olympic Experience: Representatives from the International Olympic Committee and Milano Cortina 2026 shared advancements in technology for enhancing the Olympic Games. The potential applications of these technologies in other sporting events were particularly intriguing.

  • Erasmus+ Opportunities and Digital Transformation: Panels involving Christina Tsiligkiri, President of the European Multisport Club Association, explored opportunities for digital transformation within the European Union, aligning with COLIN's interests in educational innovation and cross-border collaboration.

Building Connections for Future Collaborations

Kazim Sari engaged in productive conversations with various stakeholders. Kazim Sari had discussions with GSIC members about starting new projects that would concentrate on women, youth, education, and AI in sports. COLIN's expertise in project development and implementation was well-received, paving the way for future partnerships.

Looking Ahead

COLIN is enthusiastic about the potential partnerships and collaborative projects identified during the summit. The discussions align with our mission to drive collective innovation across sports, education, green and space sectors. We look forward to fostering these relationships and bringing innovative solutions to our community in Oslo and beyond.

About COLIN

Collective Innovation AS (COLIN) is a purpose-driven organisation based in Oslo, Norway, dedicated to promoting and driving innovation collectively. We focus on transformative solutions across sports, environment, education, and space sectors to build a sustainable and equitable future for all.

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Collective Innovation AS (COLIN) – Collaborating for a sustainable and innovative future in sports, education, green and space.